At Magenta we know only too well how good quality imagery will boost engagement with your site, so of course the potential with video content is huge. Photography and videography go hand-in-hand, and Magenta can offer a consistent, expert quality product and service for both.
Without a doubt, video marketing has to be the newest addition to your marketing strategy. As well as it being more engaging, video builds trust and gives consumers more confidence to purchase online. It also boosts conversions and sales with 76% of businesses stating that video provides a good return on investment.
Visitors to your website today have a shorter attention span so content needs to be more interactive and visual. The benefit of video is that it increases the time spent by visitors on your site, and longer exposure signals to search engines that your site has good content.
Whatever, your business, video is an essential investment. If you offer a product, today’s customer expects to see the product in action. If you offer a personal service they may want to know more about you and what separates your services to your competitors. It can also be useful to explain difficult concepts or new ideas.
Video is now dominating your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach out and engage with your audience.
At Magenta Photography we will work with you to create a bespoke video package, which will fit with your brand and engage your audience. The benefit of coming to us is that we can offer the complete package, you do not need to use two separate agencies for visual content; we will provide quality photography and videography, which will compliment each other.
To discuss your needs and to get a quote, please just contact us for more information.
Please also take a look at some of our case studies below...
PHS is the UK’s number one supplier of indoor and outdoor plant displays, landscaping services and Christmas tree hire. Each of their Christmas trees are pre-decorated with matching accessories. It was therefore essential to PHS that we were able to highlight their extensive range of Christmas tree products and all available options.
The work we produced for Cardiff Orangeries is a great example of where videography really compliments photography. In addition to the imagery, it was vital to also demonstrate the sense of space, light and the tranquil environment an orangery could bring to a home. This has been achieved through just a short video.
The benefit of using video is pretty transparent here, rather than lengthy descriptions, 2d images or drawings, the video is a visual tour of the extension with 360 degree views, both internal and external.
PHS Besafe provides a work wear supply and laundering service for over 3000 UK sites, helping ensure the safety and comfort of thousands of employees. The safety features and quality of detail on each garment was a priority focus for PHS in this video.