After working with Woodpecker Flooring on a number of animations we were asked to create a full video and animation production about the relevance of parquet flooring in homes today, the history of parquet flooring and how to style your home around it.
The objective with this project was to create a video with elements of animation that discussed the current trend in parquet flooring. It needed to touch on the history and cover tips on styling your home around Parquet flooring.
We knew that this video needed to be from the perspective of someone who had their finger on the pulse when it comes to current trends and interior styling. We contacted Abigail Green, Creative Director and Interior Designer of Native Living and asked if she would feature in the video and talk about her knowledge on the subject.
Our idea to bring this project to life was to bring together elements of video, animation and illustration. We liked the idea of using an illustrator to create some custom illustrations depicting the history of parquet flooring. We’d then take them and bring them to life using animation. We got in touch with an illustrator we’ve worked with in the past and worked together on creating classic, sophisticated looking illustrations that worked alongside the woodpecker brand.
Working closely with Woodpecker Flooring and Abigail Green we put a comprehensive script together and drew up a storyboard to tell the story.
We filmed the video over 2 days at The Woodpecker Flooring HQ in Bedwas. It was the perfect location as they had parquet flooring laid and a show room which we had styled with furniture and accessories for the video.
This video needed a slow pace and a professional tone so we used calming, subtle music and graded the footage with warming colours that fitted with Woodpecker’s brand guidelines.
The results bring all of these elements together to create an engaging video that Woodpecker have used throughout their blog, marketing activities and social media communications. We also created social versions of different elements of the main video so that Woodpecker would have a rich source of content that they could post on websites such as Instagram and Facebook.