We were super excited to get the 2018 Giant Defy Advanced 3 road bike into the studio. We shot both video and photography to showcase the new key features on the bike.
Before we even got the bike into the studio we were planning each shot and discussing how best to show off this beautiful road bike. The idea was to shoot the video and a series of product images that went hand-in-hand with that. After drawing up a storyboard of potential angles and approaches to capturing each feature we got the bike into the studio. We knew that we had to be quite selective with our lighting on this job in order to highlight key features. So we spent some time configuring the set up and got to work!
Once we were happy we'd captured all of the video we needed we did it all over again capturing stills. we already had a pretty clear concept for the production needed on this video before we even jumped into the computer. We wanted to bring together elements of video, photography and animation to create a short, energetic web video.
Below are some screenshots that illustrate the process we go through to take a studio photograph and drop it into video production software.