Cardiff City Football Club are now in the premier league and they’ve just launched an awesome new kit to look the part. Prior to the kit launch on the 30th June this year we were asked by Cardiff based branding agency Brand 68 to help produce a set of packshot images for their client Cardiff City Football Club.
Sound effects obtained from zapsplat.com
The packshot images were to be used on the store page of the Cardiff City FC website needed to show off each off the kits in order to help customers in their decision to purchase. They also required a teaser video which was to be used to build excitement before the launch. The overall aim of the video was to build excitement and tension without giving too much detail away until a big reveal at the end. The client wanted the video to be between 30 - 40 seconds and be suitable to play on loop in the store as the kit was being launched.
To kick things off Brand 68 invited the lovely people at Cardiff City Football Club to join us at the studio while we shot the new top secret range. We also had helping hands from Brand 68 who were great to bounce ideas off and get creative with! We spent two days at our studio shooting the kit. In order to make each item look as good as possible we needed to iron them, use clips to adjust the fit to the mannequin and use a number of studio lights to make sure the kit was shown in its best light.
We shot them with the intention of cutting each piece out and dropping them onto white backgrounds in post-production. That way the resulting images would have a nice clean look and be ready to upload straight to the website for customers to purchase the kit.
Once we were happy with the images we switched to video cameras and started getting busy making the teaser video for the launch campaign. To create the look for this video we used selective lighting which we washed over parts of the kit to give glimpses of key features. We integrated one of the packshot images into the video during the editing process and our video production and animation department added some artificial lighting to it using after effects and a simple type animation to Finish things off.
On the day of launch we went along and photographed some of the happy customers with their newly purchased kit in front of the premier league trophy!
The resulting images were nice, clean packshots ready to upload straight to the Cardiff City FC website. On the day of the launch the video was played in the store as lots of excited Cardiff fans queued to buy the long awaited new kit!