Giant Defy Advanced 3 2018 Road Bike – Photography & Video
We were super excited getting the new Giant Defy road bike into the studio. We knew that in order to do it justice we needed to shoot both photography and video and produce an end result of the highest quality. Once we got it into the studio we configured a lighting setup that would work for both video and photography producing cinematic results.
We listed the key features of the product, sketched out a storyboard, figured out the most effective ways to capture them, the most effective way to light them while at the same time planning how the results would work when we came to sit at the computer to add some animation.
Below are some screenshots that illustrate the process we go through to take a studio photograph and drop it into video production software.